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Farmers Market Promotion Program or Local Food Promotion Program
10.175
The Farmers Market and Local Food Promotion Program (FMLFPP) is a component of the Local Agriculture Market Program (LAMP). FMLFPP supports the development, coordination and expansion of local and regional food systems through two competitive grant programs: (1) Farmers Market Promotion Program (FMPP) and (2) Local Food Promotion Program (LFPP). FMPP grants fund direct producer-to-consumer marketing projects such as farmers markets, community-supported agriculture programs, roadside stands, and agritourism. FMPP accepts Capacity Building, Community Development, Training, and Technical Assistance, and Turnkey Marketing and Promotion grant project types to support domestic direct producer-to-consumer marketing channels. LFPP grants fund local and regional food business enterprises that serve as intermediaries to process, distribute, aggregate, and store locally or regionally produced food products. LFPP accepts Planning, Implementation, Farm to Institution and Turnkey Marketing and Promotion grant project types to support local and regional food businesses.
This chart shows obligations for the program by fiscal year. All data for this chart was provided by the
administering agency and sourced from SAM.gov, USASpending.gov, and Treasury.gov.
For more information on each of these data sources, please see the
About the data page.
Accomplishments can be found at www.ams.usda.gov/grants.
The Farmers Market and Local Food Promotion Program (FMLFPP) has significantly bolstered local and regional food systems across the United States by funding projects that enhance direct-to-consumer marketing and support local food enterprises. Notable achievements include: Economic Impact: A comprehensive evaluation revealed that for every dollar invested through FMLFPP grants, $2.67 was generated in local and regional economies. This substantial return on investment underscores the program’s effectiveness in stimulating economic growth within communities. Support for New and Beginning Producers: FMLFPP has been instrumental in reducing barriers to entry for new agricultural businesses, assisting 989 new and beginning producers in accessing local or regional food markets. Additionally, nearly 8,000 vendors received training in business licensing and financing, equipping them with essential skills for success. Expansion of Direct-to-Consumer Market Access: The program facilitated the establishment of numerous new direct producer-to-consumer market access points, including farmers markets, roadside stands, and community-supported agriculture programs. This expansion has increased consumer access to fresh, locally sourced foods and provided farmers with additional revenue streams. Enhancement of Business Capacity: FMLFPP funding enabled 68% of grant recipients to increase production or processing capabilities, including the development of value-added products. This growth has allowed businesses to diversify their offerings and meet the evolving demands of consumers. Strengthening of Community Connections: The program fostered relationships between businesses and local communities, with 90% of grant recipients establishing food chain linkages with schools, restaurants, regional planning groups, philanthropies, and food banks. These connections have been vital in building resilient local food systems. Through these initiatives, FMLFPP has played a crucial role in enhancing the viability of local food systems, supporting agricultural producers, and ensuring that consumers have access to fresh, healthy, and locally produced foods.
Single Audit Applies (2 CFR Part 200 Subpart F):
For additional information on single audit requirements for this program, review the current Compliance Supplement.
OMB is working with the U.S. Government Accountability Office (GAO) and agency offices of inspectors general to include links to relevant oversight reports. This section will be updated once this information is made available.
